penny - imagine
christmas film for penny supermarket germany
role: co-directing, sceenplay, storyboard, layout, environment design, character lookdev, cgi
It was great to have the chance to do another big Christmas film with Serviceplan for Penny. We designed a 2D/3D illustrative style to match the story's theme of imagination. We developed the narrative, storyboard, layout, character and environment design and cgi.
penny - imagine
opening titles for the British Arrows Awards 2025 show
directing, concepting, design, cgi
It was great to have the chance to do another big Christmas film with Serviceplan for Penny. We designed a 2D/3D illustrative style to match the story's theme of imagination. We developed the narrative, storyboard, layout, character and environment design and cgi.
penny - imagine
christmas film for penny supermarket germany
role: co-directing, sceenplay, storyboard, layout, environment design, character lookdev, cgi
It was great to have the chance to do another big Christmas film with Serviceplan for Penny. We designed a 2D/3D illustrative style to match the story's theme of imagination. We developed the narrative, storyboard, layout, character and environment design and cgi.
penny - imagine
christmas film for penny supermarket germany
role: co-directing, sceenplay, storyboard, layout, environment design, character lookdev, cgi
It was great to have the chance to do another big Christmas film with Serviceplan for Penny. We designed a 2D/3D illustrative style to match the story's theme of imagination. We developed the narrative, storyboard, layout, character and environment design and cgi.
background illustrations
background illustrations
I designed the backgrounds as digital paintings in procreate to achieve a convincing illustrated look. These were then rebuild in 3d and used as a style reference for the final look
