g-star - the art of raw
campaign for g-star raw denim
directing, concepting, design, cgi
based on an initial idea from the G-Star creative team, I conceived and directed a poetic film on the denim-making process. It became a major success—winning multiple awards including a Cannes Bronze Lion, featured on top animation blogs, and presented at events like Cyclope and FMX
g-star - the art of raw
campaign for g-star raw denim
directing, concepting, design, cgi
based on an initial idea from the G-Star creative team, I conceived and directed a poetic film on the denim-making process. It became a major success—winning multiple awards including a Cannes Bronze Lion, featured on top animation blogs, and presented at events like Cyclope and FMX
g-star - the art of raw
campaign for g-star raw denim
directing, concepting, design, cgi
based on an initial idea from the G-Star creative team, I conceived and directed a poetic film on the denim-making process. It became a major success—winning multiple awards including a Cannes Bronze Lion, featured on top animation blogs, and presented at events like Cyclope and FMX
g-star - the art of raw
opening titles for the British Arrows Awards 2025 show
directing, concepting, design, cgi
based on an initial idea from the G-Star creative team, I conceived and directed a poetic film on the denim-making process. It became a major success—winning multiple awards including a Cannes Bronze Lion, featured on top animation blogs, and presented at events like Cyclope and FMX
colour board
colour board
I began with initial scene sketches, evolving them into a full storyboard that guided the 3D layout. Once the layout was complete, I created a colour board by digitally painting over each frame
